Anti-spam Policy
Template — have counsel review. This document is a draft template, not legal advice and not yet in force. Bracketed fields such as [jurisdiction] must be completed and the whole text reviewed by a qualified lawyer before use.
GTM Engine is built for relevant, one-to-one business outreach — not bulk unsolicited email. Every customer must follow these rules in addition to the laws that apply to them.
Every campaign must
- Identify the sender truthfully in the From name and address.
- Use subject lines that reflect the content.
- Include a working way to opt out and a valid postal address where the law requires it (for example CAN-SPAM).
- Target people whose role makes the message relevant, with a lawful basis under the rules that apply (for example legitimate interest for B2B outreach under GDPR, with an easy objection).
- Stop contacting people who ask you to stop.
What the platform enforces
- One-click unsubscribe headers (List-Unsubscribe) on campaign email, and an unsubscribe page; unsubscribes are suppressed across the workspace immediately.
- Unsubscribe requests written as replies are detected and suppress the lead.
- Hard bounces mark the address undeliverable and suppress it; mailboxes are paused automatically above a bounce-rate threshold.
- Suppressed and blocklisted contacts are skipped at import, enrollment and send time.
- Sends follow per-mailbox daily limits, ramp-up and randomized gaps.
Consequences
Breaking this policy can lead to paused sending or suspension under the Acceptable Use Policy. Report abuse through the contact form.